Team

Cynthia Zydel

Cynthia Zydel

CEO

Cynthia is a nurse and healthcare executive with over 30 years of experience in settings that include Managed Care Organizations that serve Medicaid and dual-eligible beneficiaries. She spent 14 years as a healthcare consultant focused on planning and implementation of new products, initiatives and business functions and seven years as an adjunct professor at the Heinz School of Public Policy and Management at Carnegie Mellon University.

Frank Amoruso

Frank Amoruso

CCO

Frank is a serial entrepreneur with 30 years of experience providing technology to a variety of industries, including Health Care, Medical Devices and Pharmacy.  During the majority of his career, Frank has focused on working with early-stage companies, introducing B2B innovations that materially impact quality and effectiveness in an industry.  His passion for this level of innovation is what brings Frank to Wellbridge.

Pamela Greenhouse

Pamela Greenhouse

VP Clinical Operations

Pamela has 25+ years of leadership experience in healthcare operations spanning the continuum of care. She has co-authored over 30 papers in peer-reviewed scholarly journals, spent 10 years refining the Patient Centered Care Methodology now used in hundreds of settings around the world, and has spoken nationally and internationally on the topics of patient engagement and experience based design. She holds an M.B.A. in Organizational Behavior.

Bob Dickenson

Bob Dickenson

VP Engineering and Data Sciences

Bob originally trained as a clinical and experimental behavioral psychologist. For over 25 years, he has led international development teams in automated operations (Legent/CA), knowledge management (ServiceWare/Rightanswers), and vertical CRM (Navagate). Bob has also applied his knowledge of simulation and statistics to a variety of social-venture start-up endeavors.

Brad Karol

Brad Karol

VP of Business Administration

Brad is a business development, strategic planning, and integration executive with 16 years experience in the health insurance industry including managed care for Medicaid, Dual-Eligible and Commercial beneficiaries. Prior to Wellbridge, Brad’s career included Supply Chain Management and Logistics work with KPMG Peat Marwick and financial controls and business development work with Ernst & Young.

Wellbridge reminded me of keeping up on my goal. Then [the coach] would check up on me and help me remember. We spoke 2-3 times a week and that helped me remember. I am getting old and don’t remember things so well.”

-59-year-old dual-eligible patient

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